For Brand Sponsors: Premium Reach into the Decision-Makers Who Actually Move Capital
Reach 1.1M+ investors and 250+ advisors managing $50B+ — every episode.
Lead-Lag Live is where sophisticated allocators, fund managers, and credentialed advisors get their take on markets, regimes, and risk. When your brand sponsors a Lead-Lag Live episode, you’re not buying impressions — you’re buying mindshare with the people who control real capital.
30-minute conversation. No pitch deck pressure. We’ll walk through formats, audience fit, and whether we’re a match.
Limited Slots, Closes May 31
Founding Sponsor Tier — Open Now
We’re opening a limited Founding Sponsor cohort for Lead-Lag Live. Brands who lock in before May 31, 2026 get:
- Locked renewal pricing for the life of the partnership — no rate increases for the term you sign for
- Founding Sponsor call-out in every episode you sponsor — separating you from one-off advertisers
- Category exclusivity within your vertical for the quarter you’re active — your competitors stay locked out
- Priority booking on date selection — choose the episode topics most relevant to your audience
We are capping this tier at a small number of partners to protect the integrity of the offer. Once the slots are filled, the tier closes and the next sponsor opportunity moves to standard pricing.
The Audience
Who’s Listening
Lead-Lag Live’s audience isn’t accidental. It’s built on 10+ years of credentialed market commentary from Michael A. Gayed, CFA — five-time Dow Award winner, portfolio manager of The Free Markets ETF, and publisher of The Lead-Lag Report (243K+ subscribers).
Investors at scale
- 1.1M+ multi-platform followers across YouTube, X, LinkedIn, Substack
- 152K YouTube subscribers
- 770K+ X (Twitter) followers
- 243K Substack subscribers — the largest credentialed-author finance Substack
Advisors who allocate
- 250+ financial advisors in the active Lead-Lag Media advisor network
- $50B+ in advisor-discretionary assets
- Every advisor is verified and CFP/CFA/CIMA-credentialed
- These advisors evaluate funds and platforms — your sponsorship enters their pipeline directly
High-net-worth investors
- The Lead-Lag Report Investing Group is a paid SeekingAlpha vertical for sophisticated allocators
- Recent sponsored episode reach: Return Stacking 52,000+ views, Davis 15,000, DWS Xtrackers 14,000, InfraCap 13,000
- Minimum 10,000 views/listens guaranteed per sponsored episode — significantly larger numbers available with the right sponsor fit
Sponsorship Formats
Pick Your Format. Or Run the Full Stack.
Sponsorship at Lead-Lag Live is modular by design. Some brands want a single dedicated episode. Others want a quarter-long campaign with newsletter, social, and webinar amplification. We tailor every package to the brand’s product, launch timeline, and audience overlap.
Distribution Formats
- Dedicated Sponsor Episode — Full episode built around your brand, product, or category thesis
- Integrated Mention — Host-read placement inside a regular episode + show-notes sponsor block
- Multi-Episode Series — 4-episode quarterly run with category exclusivity in your vertical
- Webinar Co-Sponsorship — CE-credit webinar for advisors, co-branded with your firm
- Newsletter Footer Rotation — The Lead-Lag Report newsletter (243K subs) carries your block for the campaign window
- LinkedIn / X / YouTube Amplification — Multi-platform companion posts on Michael’s owned channels
- Sponsor-Funded Research Report — Branded quarterly research with your logo, distributed to the full audience
What’s Always Included
- Compliance-ready ad copy review (we work with FINRA-registered firms regularly)
- Performance reporting after every campaign — view counts, listen-throughs, click-throughs
- Direct access to Michael for questions, pivots, or content adjustments
- No mid-campaign rate changes — you sign for a number, that’s the number
Recent Sponsored Episode Performance
Real Results, Recent Episodes
Return Stacked ETFs
- Format: Dedicated sponsor episode + multi-platform amplification
- Result: 52,000+ views
- Outcome: Top-performing sponsored episode of the quarter
Davis Advisors
- Format: Multi-episode series + newsletter footer
- Result: 15,000 views per episode
- Outcome: Sustained advisor engagement across the campaign window
DWS Xtrackers
- Format: Dedicated episode + LinkedIn carousel
- Result: 14,000 views
- Outcome: Direct advisor inquiries traceable to the episode
Infrastructure Capital
- Format: Quarterly campaign + Income Institute clip series
- Result: 13,000 views per episode
- Outcome: Sustained brand presence across multiple touchpoints
Why Lead-Lag Live
Why Sponsoring Lead-Lag Live Is Different from Sponsoring Anything Else
Most podcast sponsorships are a numbers game — you’re paying for impressions across an undifferentiated audience.
Lead-Lag Live is the inverse. The audience is small relative to consumer-tech podcasts. But every listener is a credentialed allocator, a financial advisor, an institutional investor, or a serious individual investor with capital to deploy.
When your brand appears on Lead-Lag Live:
- It enters the evaluation pipeline of 250+ advisors who actually run client portfolios
- It gets mindshare with sophisticated allocators who treat Michael’s view as a market signal
- It’s distributed across 6+ owned channels (podcast, YouTube, X, LinkedIn, Substack, newsletter) — one buy, multi-channel reach
- It carries the credibility halo of a 5-time Dow Award winner with a 10+ year published track record
That’s a different unit of value than “cost per impression.”
FAQ
Common Questions
How quickly can my campaign go live?
Most sponsored episodes are recorded within 2–3 weeks of contract signing. Multi-episode campaigns and webinars usually launch 4–6 weeks out depending on topic curation and compliance review.
Do you work with FINRA-registered firms?
Yes — most of our active sponsors are SEC/FINRA-regulated. We have a standard compliance review workflow and accommodate firm-specific disclosure language, ad approval cycles, and risk-disclaimer placements.
What’s your audience overlap with my product category?
Different by sponsor. We pre-qualify every fit on the discovery call — if your product doesn’t match the audience, we’ll tell you on the call rather than sell you a campaign that won’t work.
Can we measure performance?
Yes. Every campaign comes with a post-campaign performance report covering views, listens, click-throughs (where applicable), audience demographic breakdown, and any directly traceable lead activity.
What’s the minimum commitment?
Founding Sponsor tier requires a single-episode minimum at the locked rate. Standard sponsorships start at a single episode. Quarterly campaigns are 4 episodes minimum.
Can we do exclusive category lock?
Yes — included automatically in Founding Sponsor packages and quarterly campaigns. We won’t run a competing category sponsor in the same window.
Ready When You Are
Founding Sponsor slots close May 31.
The discussion call is 30 minutes — no pitch deck, no pressure, just a direct conversation about whether your brand is a fit for Lead-Lag Live. If we’re not the right fit, we’ll tell you on the call.
Schedule a Sponsorship Discussion →
Direct conversation with Michael. 30 minutes. No deck, no pressure.