For Brand Sponsors: Premium Reach into the Decision-Makers Who Actually Move Capital
Lead-Lag Live is where sophisticated allocators, fund managers, and credentialed advisors get their take on markets, regimes, and risk. When your brand sponsors a Lead-Lag Live episode, you’re not buying impressions — you’re buying mindshare with the people who control real capital.
30-minute conversation. No pitch deck pressure. We’ll walk through formats, audience fit, and whether we’re a match.
Limited Slots, Closes May 31
We’re opening a limited Founding Sponsor cohort for Lead-Lag Live. Brands who lock in before May 31, 2026 get:
We are capping this tier at a small number of partners to protect the integrity of the offer. Once the slots are filled, the tier closes and the next sponsor opportunity moves to standard pricing.
The Audience
Lead-Lag Live’s audience isn’t accidental. It’s built on 10+ years of credentialed market commentary from Michael A. Gayed, CFA — 2x Charles H. Dow Award winner and 2x NAAIM Founders Award winner, portfolio manager of The Free Markets ETF, and publisher of The Lead-Lag Report (246K+ subscribers).
Sponsorship Formats
Sponsorship at Lead-Lag Live is modular by design. Some brands want a single dedicated episode. Others want a quarter-long campaign with newsletter, social, and webinar amplification. We tailor every package to the brand’s product, launch timeline, and audience overlap.
Recent Sponsored Episode Performance
Why Lead-Lag Live
Most podcast sponsorships are a numbers game — you’re paying for impressions across an undifferentiated audience.
Lead-Lag Live is the inverse. The audience is small relative to consumer-tech podcasts. But every listener is a credentialed allocator, a financial advisor, an institutional investor, or a serious individual investor with capital to deploy.
When your brand appears on Lead-Lag Live:
That’s a different unit of value than “cost per impression.”
FAQ
How quickly can my campaign go live?
Most sponsored episodes are recorded within 2–3 weeks of contract signing. Multi-episode campaigns and webinars usually launch 4–6 weeks out depending on topic curation and compliance review.
Do you work with FINRA-registered firms?
Yes — most of our active sponsors are SEC/FINRA-regulated. We have a standard compliance review workflow and accommodate firm-specific disclosure language, ad approval cycles, and risk-disclaimer placements.
What’s your audience overlap with my product category?
Different by sponsor. We pre-qualify every fit on the discovery call — if your product doesn’t match the audience, we’ll tell you on the call rather than sell you a campaign that won’t work.
Can we measure performance?
Yes. Every campaign comes with a post-campaign performance report covering views, listens, click-throughs (where applicable), audience demographic breakdown, and any directly traceable lead activity.
What’s the minimum commitment?
Founding Sponsor tier requires a single-episode minimum at the locked rate. Standard sponsorships start at a single episode. Quarterly campaigns are 4 episodes minimum.
Can we do exclusive category lock?
Yes — included automatically in Founding Sponsor packages and quarterly campaigns. We won’t run a competing category sponsor in the same window.
Ready When You Are
The discussion call is 30 minutes — no pitch deck, no pressure, just a direct conversation about whether your brand is a fit for Lead-Lag Live. If we’re not the right fit, we’ll tell you on the call.
Schedule a Sponsorship Discussion →
Direct conversation with Michael. 30 minutes. No deck, no pressure.