Financial media. Built on relationships.
Lead-Lag Media® connects fund issuers and financial advisors through owned media, curated relationships and practical tools. Our AI-powered platform pairs resources for advisor practice growth with sponsored media and relationship programs for issuers.

Michael A. Gayed, CFA
Michael A. Gayed, CFA, is the founder of Lead-Lag Media, publisher of The Lead-Lag Report, and host of Lead-Lag Live. His co-authored research has received recognition from the CMT Association and NAAIM.
- 2014 Charles H. Dow Award: An Intermarket Approach to Beta Rotation
- 2016 Charles H. Dow Award: Leverage for the Long Run
- 2015 NAAIM Wagner Award: Lumber: Worth Its Weight in Gold
- 2020 NAAIM Founders Award: Actively Using Passive Sectors to Generate Alpha Using the VIX
Guest appearances include CNBC, Fox Business, and Bloomberg’s At The Money podcast. He has been quoted by The Wall Street Journal and Reuters.
View Michael's LinkedIn profile ↗
Sarah Roscoe
Sarah Roscoe leads client relationships at Lead-Lag Media, working across ETFs, wealth management, media and technology. Her focus is connecting asset managers, ETF issuers, financial advisors and media partners through strategic introductions and opportunities to expand their reach.
Her background includes podcast booking and guest-outreach roles at Outlier Audio, Connversa Podcasting and Interview Valet. That experience spans guest research, client onboarding, interview topic development, pitch materials and helping clients promote their media appearances.
Sarah holds a bachelor's degree in Communication and Media Studies from Indiana University Bloomington.
View Sarah's LinkedIn profile ↗Media and connections. Clear boundaries.
A financial-media and platform business.
We publish sponsored media, host advisor conversations and provide practical tools. Advisors use credits for available growth resources. Issuers sponsor audience access and lead their own strategy discussions.
Not an RIA. Not a broker-dealer.
We do not provide investment advice. We do not manage assets. We are not a broker-dealer. We are not an RIA. Sponsors remain responsible for their own regulatory compliance under FINRA Rule 2210 and applicable SEC rules.