About Lead-Lag Media
Where decades of investment expertise meet authentic financial media — serving both fund issuers looking for qualified allocators and financial advisors looking for free tools to grow their practice.
Michael A. Gayed, CFA
Michael A. Gayed is an award-winning Investment Manager and CFA charterholder with over 15 years of experience navigating global markets. He is the Publisher of The Lead-Lag Report on Substack — one of the largest financial newsletters in the world with hundreds of thousands of subscribers — and Host of Lead-Lag Live, a top 1.5% podcast worldwide.
A 5x Dow Award and Founders Award winner from the CMT Association, Michael has built a proven track record of strengthening financial performance and identifying market opportunities before they become consensus. His research and market commentary have been featured across major financial media outlets.
Through Lead-Lag Media, Michael combines deep market expertise with an extensive advisor network to create meaningful connections between fund issuers and the financial professionals who serve investors.
20 Years of Financial Marketing Expertise
Lead-Lag Media was founded with a singular mission: build a platform that serves two audiences simultaneously — giving fund issuers direct access to the allocators they need, and giving financial advisors free marketing services that grow their practice and credibility.
Built on Relationships, Powered by Content
In an industry saturated with cold outreach and generic marketing, Lead-Lag Media took a different approach. Michael Gayed recognized that the most effective distribution strategy requires both sides to win: fund issuers need access to qualified allocators, and advisors need tools to grow their practice and visibility.
The model is simple — fund issuers pay for access to our curated advisor network and media platform, while financial advisors receive complimentary marketing services including podcast appearances, social media management, brand development, and curated introductions. Today the platform spans podcasts, newsletters, social media, webinars, and 1,000+ curated one-on-one meetings per year.
Principles That Drive Results
Every engagement is grounded in three core values that set Lead-Lag Media apart from traditional financial marketing platforms.
Authentic Storytelling
We don't manufacture hype. Every piece of content is rooted in real data, genuine expertise, and honest market perspective — because advisors can spot inauthentic messaging instantly.
Data-Driven Distribution
From open rates to advisor engagement metrics, every campaign is measured, optimized, and tied to real distribution outcomes. No vanity metrics — only numbers that matter to AUM growth.
Relationship-First Model
We facilitate 1,000+ one-on-one issuer-advisor meetings per year. Our model is built on personal introductions and trust, not programmatic ad impressions.
Ready to Work With Us?
Whether you're a fund issuer looking to expand distribution or an advisor seeking to grow your practice, let's start with a conversation.
Schedule a Strategy Call