Insights & publications

Markets, media and distribution. Perspectives from Lead-Lag.

Read market research, hear from financial professionals, and find practical perspectives on advisor marketing and fund distribution. Choose a publication or browse the article archive.

From the published archive

Financial advisor marketing and fund distribution insights.

Browse the Advisor Brief and Asset Gathering Brief alongside articles on advisor targeting, AI-assisted marketing, fund distribution and practical tools.

Asset Gathering Brief — September 29, 2026

The Asset Gathering Brief

Read the article →

Lead-Lag Advisor Brief — September 29, 2026

The Lead-Lag Advisor Brief

Read the article →

Asset Gathering Brief — September 28, 2026 — Active ETFs at record $2.72T. Closures a

Active ETFs at record $2.72T. Closures accelerating.

Read the article →

Lead-Lag Advisor Brief — September 28, 2026

S&P at 7,743, VIX at 16.40 | The Lead-Lag Advisor Brief

Read the article →

Asset Gathering Brief — September 25, 2026 — Distribution is becoming the product edg

Distribution is becoming the product edge

Read the article →

Lead-Lag Advisor Brief — September 25, 2026

The Lead-Lag Advisor Brief

Read the article →

Asset Gathering Brief — September 21, 2026 — Distribution infrastructure is becoming

Distribution infrastructure is becoming the edge

Read the article →

Lead-Lag Advisor Brief — September 21, 2026

S&P at 7,650, VIX at 14.89 | The Lead-Lag Advisor Brief

Read the article →

Asset Gathering Brief — September 17, 2026 — Bond flows lead as ETF distribution gets

Bond flows lead as ETF distribution gets more selective

Read the article →

Lead-Lag Advisor Brief — September 17, 2026

S&P at 7,552, VIX at 15.99 | The Lead-Lag Advisor Brief

Read the article →

Asset Gathering Brief — September 16, 2026 — ETF Scale Is Rising, But Distribution Is More Selective

ETF scale is rising, but distribution is more selective

Read the article →

Lead-Lag Advisor Brief — September 16, 2026

The Lead-Lag Advisor Brief — September 16, 2026

Read the article →
For financial advisors

Put practical resources to work.

Ask about advisor access, available growth modules and Advisor Credits. Joining is at no cost; available growth modules are redeemed with credits.